SabioTV is a new, creator-first content streaming platform launched this week that’s meant to promote diverse voices and increase representation among the greater streaming industry.

UNDERREPRESENTED CREATORS

Viewers will have access to content from underrepresented creators who aren’t traditionally featured on streaming television. In addition to connecting with their favorite creators, viewers will be able to discover new and upcoming talent that may be hard to find on social media platforms.

The network itself also provides curated content that focuses on categories unique to each viewer.

Available now for free on the Google Play store, SabioTV “enables diverse creators to engage and expand their audiences on the biggest screen in their homes while also helping brands better connect with these passionate communities,” says parent company Sabio’s Chief Global Expansion Officer Joe Camacho.

‘CREATIVITY AND INCLUSIVITY’

“Venturing out into the streaming space with SabioTV is really exciting because I think it will open doors to so many,” says Ami Desai, a SabioTV content creator. “This is the first step of an industry shift to put creators first, and I am excited to embark on this new era focused on reaching audiences through creativity and inclusivity.”

Sabio CEO Aziz Rahimtoola says the company “was founded on our commitment to bringing multicultural voices to the forefront of the connected TV (CTV) ecosystem. Diverse audiences demand diverse experiences. SabioTV is a product of this commitment as it surfaces programming that highlights unique voices that reflect today’s diverse world.”

For more info, go to sabiotv.com.

Related