The company behind the production of this year’s Pan American Games opening ceremony in Santiago, Chile pulled out all the stops to make it a memorable one.
The show’s creator, the acclaimed Olympic Producer Balich Wonder Studio, is a diverse, multicultural team of more than 280 people from 20 countries. Operating in Europe and the Middle East, it focuses its business through four key divisions: Ceremonies, Destination Experience, Immersive Show and Brand Experiences.
Over the course of three hours, more than 4,000 athletes from 41 countries across the Western Hemisphere celebrated in front of 50,000 spectators plus millions of television viewers across the Americas in a showcase of Chile, its land and people.
‘THE LAND AND ITS PEOPLE’
The Opening Ceremony 2023 was conceived around the concept of “The land and its people,” the relationship that every human being has with the place of their origin and the evolution toward something better.
“We are honored to support the Committee to celebrate this fantastic country,” says Marco Balich, chairman of Balich Wonder Studio. “We did our best to create a compelling narrative to make the country shine in the eyes of the world.
“Our creativity always starts with shared emotions to create identity and give back to the country a strong legacy,” he continues. “After the success of last year’s FIFA World Cup Ceremony in Qatar, Balich Wonder Studio proudly reached another milestone, the production of the second Ceremony of the Pan American Games in a row after Lima 2019.”