WWE Friday Night SmackDown advertised a contract signing between Daniel Bryan and Roman Reigns, Bianca Belair and Sasha Banks on The KO Show and the return of Big E.

Last week’s broadcast of Friday Night SmackDown garnered 2.252 million viewers.

• March 5, 2021—2.252 million
• February 26, 2021—2.145 million
• February 19, 2021—2.217 million
• February 12, 2021—1.810 million
• February 5, 2021—2.257 million

WWE Friday Night SmackDown—Key Competition

• Shark Tank
• NBA’s Friday Night Slate
• Mainstream Cable News Coverage

Pro Wrestling Bits—Tony Khan Interview

WWE SmackDown Total YouTube Viewership this past Friday: 7,876,937 views (Up from 6,339,574)

• Most-Viewed: Daniel Bryan vs. Jey Uso—Steel Cage Match (1,098,533 views) 
• Least-Viewed: Angelo Dawkins vs. Sami Zayn (229,542 views)
• Median Viewership: 539,531

WWE SmackDown Results—Friday, March 12, 2021

Opening Segment Featuring Edge and Daniel Bryan

Edge’s character is is becoming increasingly paranoid with every passing week.

Daniel Bryan “going into business for himself” is the focal point of this budding feud between Bryan and Edge.

If and when Daniel Bryan loses to Edge, it seems like WWE is building to a last chance match between Daniel Bryan and Edge. If Bryan is going to try to go out with a bang in what may be his final WrestleMania, he’ll need to exhaust all resources.

Street Profits, Rey Mysterio and Dominik Mysterio def. The Dirty Dawgs an Alpha Academy

The finishing sequence of this match was great with every babyface except Angelo Dawkins doing a high-flying move, including Montez Ford’s insane direction-switching Frog Splash.

Why did The Miz get a WWE Championship rematch one week after he was obliterated for the title while The Street Profits have to continue to sing for their supper?

Nia Jax Takes Reginald Shopping

My favorite part of this act is Shayna Baszler looking like she wants to be anywhere else.

I keep waiting for an explanation as to why Reginald continued to go behind Carmella’s back and pal around with Sasha Banks. The longer WWE doesn’t pay it off, the more I’ll just assume they forgot.

Cesaro def. Murphy by Disqualification

This was on its way to being a pretty good match before Seth Rollins interrupted and went on his tirade/beatdown.

Just as I was thinking how I’d rather see Seth Rollins feud with anybody other than this vanilla Cesaro character, Shinsuke Nakamura came face-to-face with Rollins. Bless you, Shinsuke

The K.O. Show with Bianca Belair and Sasha Banks

Kevin Owens vs. Sami Zayn looks like it could be the direction for WrestleMania, and I’d be totally fine with that.

What are the odds that the Dave Meltzers of the world, not to mention WWE’s 55 and older audience, understood Bianca Belair’s “you wasn’t with me shooting in the gym!” reference?

I consider Sasha Banks (and her evil cackle) a heel until further notice.

Tamina and Natalya def. Bianca Belair and Sasha Banks

As entertained as I am with the Reginald-Nia Jax storyline, I hate the fact that it is anywhere near a world title program for WrestleMania.

What does Sasha Banks care that Reginald has new digs? It really does seem like she’s jealous of Reggie and Nia.

Big E Returns

Big E was in full gear while wearing a neck brace and using a crutch, which pretty much gave away the fact that it was a ruse.

This was one of the best Big E promos since he became a singles star, if not the best.

Big E said whoever gets in the ring first will get a shot at his Intercontinental Championship, which prompted Sami Zayn to slide into the ring and celebrate like he had just been called up on The Price is Right.

Big E def. Sami Zayn—WWE Intercontinental Championship

Corey Graves insisted Big E was nowhere near 100%, but he could have done a better job selling that.

Apollo Crews vs. Big E should be a WrestleMania match, not a Fastlane Match.

Roman Reigns and Daniel Bryan Contract Signing

All Daniel Bryan had to do was call himself the head of the table and it pissed Roman Reigns off enough to sign the contract.

This whole night was building to a Roman Reigns.

If (and when) Jey Uso loses to Edge next week, he’s going to be in such deep doo doo with Reigns.