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Startup Streamer Canela.TV Launches Newscast Aimed At U.S. Latino Cord-Cutters

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Newcomer U.S.-Latino centric entertainment streamer Canela.TV is adding a daily weeknight newscast. The company says Canela News, a 30-minute live Spanish-language newscast, is specifically targeted to Latino cord-cutters.

The news program kicks-off today and will air live Monday through Friday at 6:00 p.m. EST/3:00 p.m. PST. It will be rebroadcast at 9:00 p.m. EST/6:00 p.m. PST. The company touts the newscast is created by Latinos for Latinos and will not only feature hard news and sports, but will also include a “much-needed” Buenas Noticias (Good News) segment on Fridays. 

“There was a void in the market which presented an opportunity for us,” says Isabel Rafferty, founder and CEO of Canela Media, which launched Canela.TV in May 2020. “With the rapid adoption of streaming and the rising cost of traditional cable, Canela News will alleviate the financial burden of cable once and for all, providing users with live up-to-date news in Spanish.”

According to the company, Canela.TV currently has 2,270,947 users in the United States – acquired in the 10 months since the debut of the streaming service.

The newscast project was in the works for five months prior to launch. In its initial phase, it will include a mix of original programming and news agency footage, with plans to eventually add field reporters in key markets. Content will focus on U.S.-based stories. Canela News is produced by a 15 staff team and will be anchored by journalist Jimena Duarte and sportscaster Rene Romero.

Although Canela.TV is headquartered in New York City, the anchors and production team are based in Mexico City. 

The Canela.TV app – and its new newscast – is available on Apple.TV, Roku, Amazon Fire, Android TV.

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