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Star Alliance to Open Singapore Office

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The Star Alliance later this year will open a management office in Singapore, its second in addition to its main office in Frankfurt. The Singapore office will focus on the alliance’s digital customer experience strategy and will “be an important dimension of positioning the alliance to deliver on its [post-Covid-19 strategy],” according to the alliance. Singapore Airlines is a member of Star Alliance, and fellow alliance member Lufthansa also has established an innovation hub in Singapore.

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