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Thursday, October 21, 2021

Lifestyle Brands Highlight Accor Opening Plans Through 2023

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Despite a challenging 2020, Accor plans to open several new hotels in 2021 across all segments, with a particular focus on its lifestyle brands, the company announced. 

The lifestyle category accounts for about 5 percent of Accor’s annual revenue, but it represents 25 percent of the development pipeline by value, according to the company, which plans to open in 2023 three times as many lifestyle hotels as it plans in 2021. Accor recently announced a joint venture with Ennismore, which is expected to close by the second quarter of 2021, and will add properties including the Mondrian Shoreditch London, Jo & Joe Vienna Westbahnhof, So/ Sotogrande Resort & Spa, and 25hours Dubai to its inventory.

Accor’s planned luxury segment openings in 2021 include Fairmont hotels in Los Angeles; Windsor, England; Dublin; Riyadh; Seoul; and Taghazout Bay in Morocco. A Banyan Tree is expected to open in Doha, Qatar, and Raffles hotels are scheduled for Udaipur, India, and Jeddah, Saudi Arabia. Sofitels are set to open in Seoul, Hangzhou and Adelaide. The upper upscale brand MGallery plans for new properties in Singapore, Hong Kong and Sydney.

In all, the company announced the following counts of 2021 notable openings by region: 10 in Northern Europe; 15 in Southern Europe; 12 in India, the Middle East and Africa; five in Southeast Asia; four in the Pacific; five in Greater China; four in North and Central America; and three in South America.

All of the new properties are expected to open in compliance with Accor’s Allsafe hygiene and cleanliness label, developed with and vetted by testing, inspections and certification firm Bureau Veritas.

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