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White House press secretary Jen Psaki said the Biden administration is currently “engaged with NASCAR and Country Music TV,” among multiple other venues, in an effort to reach White conservatives who may be hesitant to get vaccinated against COVID-19.
During a press briefing Monday, Ms. Psaki was asked to address a New York Times report that said rural states such as Mississippi, Ohio and Oklahoma are seeing a lackluster demand for the vaccine.
Ms. Psaki said the White House was addressing the problem primarily at the local level but that other measures had been taken to “get directly connected to white conservative communities” and meet them “where they are.”
“An example is Dr. [Francis] Collins participated in ‘The 700 Club,’” she said. “Dr. [Marcella] Nunez-Smith hosted a faith leaders roundtable. We’ve run PSAs on ‘The Deadliest Catch.’ We’re engaged with NASCAR and Country Music TV.”
Ms. Psaki touted the president’s newly launched Community Corps, which she said now includes more than 4,000 organizations across the country to promote COVID-19 vaccines in at-risk communities.
“We’re also investing $3 billion to states and community-based organizations to strengthen vaccine confidence in the highest-risk and hardest-hit communities,” she said. “And often, people think of that as just Black and brown communities, and that is not. As you’ve noted, that is also conservative communities, White evangelicals. It’s a range of communities around the country.
“What we’ve found to be most effective is to work with these local organizations — so, faith-based organizations, community health organizations, civic leaders, and others who can really get this message deeply in communities,” she said.
The White House’s apparent generalization of conservative White people sparked ridicule on social media.
Jen Psaki: We’ve run PSA’s on Sanford and Son, Black-ish, and Madea Goes to Jail. https://t.co/fMlsocZOYG
— toddstarnes (@toddstarnes) April 13, 2021
We placed a PSA on every Mountain Dew bottle. What more can we do? https://t.co/EiPsJOaseY
— Eddie Zipperer (@EddieZipperer) April 13, 2021
“And monster truck derbys. Also we’re going to be relabeling Budweiser cans. Anything we can do to reach these folks.”
— Stephen L. Miller (@redsteeze) April 12, 2021
Hard to preach unity when you have no clue about the other side and only see them as cartoons. https://t.co/sPr5n2bR8r
— Ashe Short (@AsheSchow) April 13, 2021
Have you considered telling people that getting the vaccine means life can return to normal and that you can stop wearing masks? https://t.co/kFxz9VbK5L
— Daily Caller (@DailyCaller) April 12, 2021
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