On March 5th, Coming 2 America will officially drop on Amazon Prime Video and so will a new limited-edition Crown Royal pack celebrating the movie.
The movie is a followup to the 80s classic Coming To America. Set in the lush and royal country of Zamunda, newly-crowned King Akeem (Eddie Murphy) and his trusted confidante Semmi (Arsenio Hall) embark on an all-new hilarious adventure that has them traversing the globe from their great African nation to the borough of Queens, New York – where it all began.
The pack was designed by Oscar-winning costume designer Ruth E. Carter and includes a a bottle of Crown Royal Fine De Luxe Blended Canadian Whisky outfitted in a unique purple + gold stitched bag that ties back to the royal roots of Crown Royal.
Beyond the whiskey, each pack also comes in collector’s edition Coming 2 America packaging.
“The inspiration behind the Crown Royal x Coming 2 America limited-edition package largely ties to royalty. The royal legacy of Crown Royal as well as Coming 2 America. The film re-imagines Black excellence and what it means to be royal,” said Ruth E. Carter, “I intentionally pulled patterns from the Zamunda Royal Family’s clothing worn in the film as I worked through the design of both the bag and custom packaging.”
The pack celebrates the royalty in the movie. Royalty, of course, being the story of the brand as well.
“The story of Crown Royal is one of royalty—it’s who we are and who we’ve been from the very beginning,” said Johannah Rogers, Director, Whiskey and Multicultural lead. “It’s this legacy of royalty that we honor and will continue to honor. That’s why we’re celebrating this legacy with Coming 2 America, which was brought to life by Ruth E. Carter in her design of the limited-edition pack.”
In addition to the limited-edition pack, Crown Royal also spoke to critically acclaimed musician and actor, Rotimi, for a Royal Cuts content series. Rotimi discussed everything from his definition of royalty, to how he and other Black entertainers and actors have been inspired by the original Coming to America, to Ruth E. Carter’s work on the movie’s costume designs and the inspiration behind the Crown Royal LTO packaging.
The Royal Cuts series by Crown Royal content is live on Rotimi and Crown Royal’s social channels leading into the movie’s premiere.
And as you might expect, the brand has come up with a few cocktail ideas for what you should drink while you watch. Here are a few of them:
The Ruby Ramble
Rosemary Simple Syrup: Equal parts water and granulated sugar, 3-4 sprigs of fresh rosemary. Boil, reduce. Chill.
- In a Tall Textured Collins Glass, Add 4-5 ice cubes, (crushed if possible),
- Add 1.5 oz of Crown Royal Whisky
- Add 1 oz of freshly squeezed Lemon Juice
- Add 1/2 Oz of your chilled Rosemary Simple Syrup
- Stir, add in fresh cranberries
- Top off with 4 Oz of Cranberry Ginger Ale
- Garnish with a Rosemary Sprig, Fresh Cranberries and/or a lemon Twist/peel
- Blueberry Juice
- 1 cup ripe blueberries
- ½ cup water
- 1 teaspoon lemon juice
- 1½ ounces Crown Royal
- ½ ounce fresh lemon juice
- ½ ounces fresh tangerine juice (or orange juice)
- 1 ounce simple syrup
1. Make the blueberry juice: Add the blueberries and water to a blender and blend until
smooth, about 2 minutes. Add the lemon juice and pulse once or twice, until combined.
2. Strain the blueberry mixture through a fine-mesh sieve (or cheesecloth, for a smoother
juice) into a small bowl. Set aside until ready to use. The blueberry juice will keep in an
airtight container in the refrigerator for up to 24 hours.
3. Make the cocktail: Fill a cocktail shaker with ice, then add the Crown Royal, lemon juice,
tangerine juice, and simple syrup. Place the lid on the shaker and shake vigorously for 1
minute, until the outside of the shaker is frosty.
4. Add fresh ice to a rocks glass, then strain the cocktail into the glass. Hold a spoon
upside down over the glass, close to the surface, and slowly pour ½ ounce of the
blueberry juice over the spoon on top of the drink.