As the schedule of the upcoming season of the Indian Premier League (IPL) was announced on Sunday, March 7, the sponsorships and partner announcements have started to take place as the tournament is now just a month away.
The first one to come is from the Mahendra Singh Dhoni-led Chennai Super Kings. After three years with Muthoot Group, the CSK side have announced a new principal sponsor. The fashion e-commerce brand Myntra will be seen on the front of the yellow shirts for the 2021 season of the IPL.
Semma Style ah Geth ah!
Myntra joins hands with Chennai Super Kings as ‘Principal Sponsor’ and ‘Official Fashion Partner’.
— Chennai Super Kings (@ChennaiIPL) March 8, 2021
Apart from being the principal sponsor Myntra will also be the side’s official fashion partner as the brand will launch an exciting marketing campaign to create the buzz much before the season kicks-off on April 9.
— Myntra (@myntra) March 8, 2021
Talking about continuing their partnership with the franchise and now becoming the principal sponsors, Myntra CEO, Amar Nagaram said, “By placing our brand right at the heart of one of the most celebrated teams in the league, Myntra is set to entice the die-hard fans of the game and team CSK in particular. As the one-stop-shop for fashion in the country, this partnership will add a distinctive dimension to our fashion proposition as we await to touch millions of the Yellow Army hearts.”
While talking about the same, CSK CEO Kasi Viswanathan said, “Fashion, lifestyle and sport are indelibly linked. I’m glad Myntra has decided to scale up their partnership from last season and CSK is delighted to have the opportunity to access Myntra’s multi-million users in the country. We look forward to a long and mutually rewarding association.”
The men in yellow had their worst season in the 11 seasons they have featured as they failed to make the playoffs this year. However, they will be wanting to make amends this time around in what could potentially be their ‘Thala’ Dhoni’s last season. The Dhoni-led side will begin their campaign against the last year’s runners-up Delhi Capitals on April 10.